If your Meta Ads performance feels inconsistent, there’s usually a strategy gap

Most brands don’t struggle with Meta ads because the platform “doesn’t work.” They struggle because their strategy is fragmented.

Creative isn’t aligned with the funnel.
Testing is reactive, not intentional.
Decisions are made in isolation - without looking at the bigger picture.

The result?
Inconsistent performance, wasted spend, and founders stuck second-guessing every decision.

At MCD Creative, we don’t run ads for the sake of spending budget. We build systems that turn attention into revenue and momentum into scale.

Strategy-first Meta advertising designed to drive consistent, scalable growth - without guesswork or wasted spend

META ADS MANAGEMENT

our approach

DIAGNOSE

We audit your account, funnel, creative and data to uncover what’s holding performance back - and where scale actually lives.

BUILD & TEST

We launch structured campaigns and test creative with intent, not guesswork - every ad has a job to do.

OPTIMISE & SCALE

We double down on what works, cut what doesn’t and scale with clarity - guided by real performance data.

Is ads management
right for you?
This service is best suited for e-commerce brands who:

  • Have built traction and are ready to scale
  • Are spending (or prepared to spend) consistently on paid ads
  • Want strategy, structure and clarity (not just execution)
  • Have outgrown DIY marketing or low-touch agency models
  • Value transparency, collaboration and long-term partnership
  • If you’re looking for quick wins, shortcuts or “viral ad” tactics - we’re not the right fit.
who is this for

But if you’re ready for intentional, data-led growth that compounds over time, you’re in exactly the right place.

honestly don't know where to begin as courtney went above and beyond for me!

kind words

kind words

She was super professional from the get go, so easy to get along with and extremely helpful and just took the stress away from me completely. I am already achieving a ROAS of over 8 which I have never experienced before so she has clearly done something amazing and I am am very very grateful for her assistance I would highly recommend Courtney.

Fi, glowdry australia

let's break it down

Full account audit or build from the ground up

Funnel strategy (prospecting, testing, scaling)

Creative direction and testing frameworks

Audience and structure optimisation

Budget and scaling strategy

Weekly optimisation and performance monitoring

Clear, transparent reporting

Ongoing strategic recommendations

Ad creative production (optional add on)

Minimum ad spend $2500 / month

Every account is different - but our approach is consistent.

what to expect

Featured Client Spotlight

SKIN CARE products

personalised gifts

GOOGLE ADS

The details

Customised strategy
Setup of search, shopping & display campaigns
Setup of multiple categorised ad groups
Creation of copy & ad creatives
Keyword research 

personalised gifts

Fashion accessories

Product optimisation
Weekly monitoring
Fortnightly email check ins
Monthly reporting & Zoom strategy call
Month-to-month management

1:1 DIGITAL COACHING

The details

Questionnaire prior to session
Audit of business and current strategy
Customised to your business
Covering topic(s) of your choice
Mentoring & strategy development

Facebook ads training & more
60-90 minute coaching session(s) via zoom
Recording from our session
PDF guide of session with actionable steps
One month of email support

Courtney is amazing at what she does, extremely knowledgable and a warm friendly person which made the coaching session enjoyable. I did FB Ads training with Courtney and her explanation of things was concise and easy to understand. Highly recommend Courtney to anyone looking to improve their marketing within their business.

Alannah, Y - 7 Republica Tea

can guarantee you will walk out feeling confident

FACEBOOK AD SETUP

The details

Customised full funnel strategy
Setup of up to 3 campaigns
Setup of multiple ad sets & ads
Creation of copy & ad creatives
Audience research & targeting

Placement & budget optimisation
One week monitoring of campaign performance
90 minute handover call
Recording from our session + PDF guide
One month of email support

She made the whole process of setting up my ads, helping me with pixel set up, and importing info from Shopify and MailChimp so easy. Courtney was an absolute whizz, super professional from the get go, so easy to get along with and extremely helpful. She just took the stress away from me completely. 

FI, O - GLOWDRY AUSTRALIA

courtney really went above and beyond for me!

SOCIAL MEDIA MGMT

The details

Customised strategy
Management of instagram & facebook
Account audit & optimisation
Curation of supplied content & UGC
Custom designed graphics 

Copywriting & Hashtag research
Monthly content calendar
Weekly community management
Monthly reporting & Zoom strategy call
Month-to-month management

The barracks

cloud9 fragrances

EMAIL MARKETING

The details

Customised email strategy
Industry research
Branded email design
Setup of email automation
Two rounds of edits included

Automatically scheduled & ready to send
Omnisend, Klaviyo & Mailchimp platforms
Customised packages for your requirements
30 minute zoom handover call
One month of email support

minnie & me

dermal hub

Ready to scale Meta Ads without the guesswork?