6-month maternity leave contract that turned into a 12-month growth partnership
Client case study
What started as support during a season of change became a story of sustainable, long-term scale.
Services: Meta + Google Ads Management + Social Media Management + UGC Content Creation + Promotional Email Campaigns
Underlash is an Australian beauty brand redefining at-home lashes designed for ease, confidence, and everyday wear.
Like many founders, Laura was juggling everything — ads, socials, content, orders, customer service. When maternity leave approached, she knew something had to give. She brought us on for what was meant to be a simple 6-month “keep the lights on” contract while she stepped back to focus on family.
But growth didn’t just hold. It accelerated.
Twelve months later? We’re not just maintaining — we’re scaling together.
Like many founders, Laura was juggling everything — ads, socials, content, orders, customer service. When maternity leave approached, she knew something had to give. She brought us on for what was meant to be a simple 6-month “keep the lights on” contract while she stepped back to focus on family.
But growth didn’t just hold. It accelerated.
Twelve months later? We’re not just maintaining — we’re scaling together.
