If you’re struggling to scale your ad account, it’s probably because you’re only running Advantage+ campaigns. Meta’s Advantage+ shopping campaign is great for simplifying campaign management. You throw in your creative, your budget, and boom – Facebook (or Meta, whatever you want to call it this week) does its thing. And yes, the 0% existing […]

Do you remember the last time you saw an ad for a product that you were interested in, but didn’t have the time or money to purchase at that moment? Maybe you bookmarked the website or made a mental note to come back later.  Imagine if that business had paused their Facebook ads during that […]