Oak and Jackal already had quite a strong customer base but were wanting to broaden their reach.
Oak and Jackal had previously run traffic campaigns targeting a lookalike audience based off their CRM system however were not receiving the results they had expected with the cost per landing page view being significantly high with a lower than average click through rate.
Using broad interest targeting we were able to identify interests that were relevant to their target audience and create multiple ad sets for each interest to test and scale.
From here we were able to customise the ad creatives in correlation with each interest. This included every aspect of the ad including image, headline, text and description.
The example on the right depicts one of the successful ad creatives
Using broad interest targeting we were able to narrow and target a niche but relevant audience with targeted ads specific to each segment.
The campaign ran for one month from 1st June – 30th June and generated a reach of 7,914 people on a $5 / day budget.